The Home-Seller Stimulus

                Program

    The Best Value for selling your home on Planet Earth

     This program is designed for the "Forgotten Man or Family" in our economy. The segment of homeowners that are suffering from the real estate meltdown but aren't receiving any benefit from a bail-out or from billions of dollars in government spending. Recent reports would seem to indicate some good news in the real estate market with sales up significantly for the first time in several years. However, upon closer inspection it has been an increase of distressed property sales with huge price reductions that account for that statistic. These distressed properties with extremely low prices put enormous pressure on all home prices to decrease and fosters an incredibly difficult competitive environment to sell a non-distressed property. Average homeowners see the really low priced properties in their neighborhood selling but what about theirs? Even the bail-outs are directed at everyone but the average homeowner. The banks and lenders get their share and those homeowners behind on their payments will either benefit from a bail-out solution or allow the property to go into foreclosure and then end up as another low priced property that will sell before average homeowners. Where are the answers for these homeowners trying to sell their property? What relief is available to them? The Home-Seller Stimulus Program empowers homeowners to compete against low priced Bank owned, Foreclosure and short sale properties while saving THOUSANDS to TENS OF THOUSANDS of Dollars. (To view a short video of a news story about the program that aired on the Tampa CBS affiliate click on the "press releases" tab at the top of the page.)

                              Introduction

     The U.S. economy has drastically changed and it’s time the real estate industry changed to reflect it. In the past you could only avoid paying full 6% or 7% real estate commissions by listing with discount or flat fee brokers. However, according to the National Association of Realtors you will get 16% more for your home if you list with a full service Realtor. In addition, the discount brokers require homeowners to conduct a vast majority of the real estate work that is needed after listing the property in the MLS whether they know how to do it or not, and they typically eliminate expenses that help protect the seller like Error and Omission insurance. Finally, in many instances discount brokers haven’t proved to be the deal that homeowners first thought as they usually include various fees and expenses beyond the advertised price for their services. The program you are about to be introduced to here is the first of its kind. It is a revolutionary new concept that allows a homeowner to list their property for sale with a full service realtor for less than they could list with many discount or flat fee realtors.

The usual manner of selling property that most homeowners are acquainted with consists of a listing agent that is hired by the homeowner with a set commission for their firm or company to list the home for sale. That agent in cooperation with their brokerage company is a member of a local board of realtors that participate in the multiple listing service or MLS. The fee or commission that is agreed upon when the listing contract is signed includes a portion of that commission to be paid to any agent that brings a buyer for that property, usually half of the listing commission. In essence, the listing agent has made as much as the agent who secures a buyer for the property just by getting you to agree to list your home with their company. There are various expenses and fees that the listing agent will incur by marketing your property and listing it in the MLS but the fact remains that the listing agent makes as much (less expenses) as the agent who does the actual selling work.

One of the Original Network Communities-The MLS

     The MLS should be thought of as a meeting place where listing agents or sellers use a large information source where selling agents of buyers can look at and search for prospective properties. Surveys show that more than 90% of all homes sold were listed on the MLS. That is due to the large network of Realtors who work directly with home buyers. It should be evident from the above statistic that the MLS is the single most powerful marketing tool ever created for the sole purpose of selling real estate. It has stood the test of time and is a proven network of realtors for the sale of homes. Here are some facts to ponder as you contemplate the best way to proceed with the sale of your property:

1. As indicated above 90% of all homes sold are a direct result of being listed in the Multiple Listing Service.

2. Nearly 60% of homeowners try to sell their home first by owner.

3. Only 16% of the homeowners trying to sell on their own will be successful which means that 84% of homeowners trying to sell their home will end up listing with a realtor.

4. 9 out of every 10 homes offered for sale are sold through the Multiple Listing Service.

5. The homes sold through the MLS average a 7% higher sales price then comparable homes sold by owners without the use of the MLS.

6. Less than 5% of the listing real estate agents actually sell the property that they list.

That last fact is very important if you consider that everyday both homeowners seeking to sell their home and buyers looking to purchase a property employ the services of a realtor. But you may not be aware that the buyers are rarely if ever asked or required to pay any portion of a real estate commission. Obviously the buyer’s agent is not working for free, so who pays his commission? In a typical real estate transaction the seller will bear the entire expense of a commission to the listing agent and a commission to the selling agent. The way that works is that when the property is listed in the MLS, the listing agent offers a co-broke commission to any agent bringing in a buyer. That commission is usually half of the total commission agreed to at the signing of the listing agreement. The two agents split the commission at closing as that fee is deducted from the proceeds of the sale at that time. Once again it should be noted that less than 5% of agents that list a property for sale will actually be responsible for selling that property. Once a property is listed for sale in the MLS, 95% of listing agents have done everything they're going to do to sell that property. Although, the above scenario may seem a bit unfair, that the seller should have to pay for both sides of the transaction, it is simply the way it is done. It should be plain that a homeowner seeking to sell their property should try and negotiate the lowest possible commission rate with their listing agent since paying a high real estate fee of 6 or 7% will not make your property sell any faster.

The Home-Seller Stimulus Program allows the homeowner seeking to sell their home to save huge amounts of money on fees and commissions while still harnessing all the power illustrated above from the Multiple Listing Service. In addition it provides all the usual services you’d expect from a full service real estate office. Your property may appear on many participating real estate internet sites through the MLS IDX. In addition, other licensed realtors may display your property directly on their websites as part of a broker reciprocity program. This means that literally millions of potential buyers around the world have access to your listing information from the most comprehensive real estate databases in the country. These include:

                   How this program works

     Let’s assume that you are going to list a property for sale with a price of $300,000. You determine that you would like to enter a co-broke commission into the MLS of 3% or in other words the selling agent would make 3% of the sale, in this case $9000. The total cost to the homeowner would be the $9000 commission to the selling agent plus the $995 for the listing fee for a total amount of $9995 compared to $18,000 that would be due for a 6% commission. The fee to list your property is fixed at $995. However, the commission offered to the selling agent is not fixed and may be adjusted by the seller as a strategy to help compete and sell their property.

Let me illustrate how this works. Let’s assume that the property indicated above is one of only two properties that are currently for sale in your community. The other property is priced considerably higher than yours for a variety of reasons. You feel that yours should sell at $300,000 and don’t want to price yourself out of the market as you think the other home is at the higher price point. In this case you may want to offer your property at a co-broke commission of either 2% or 2.5% as you are much lower in price than the other available property and agents selling in your area will be compelled to show yours because of the price.

Here is another example using the same price point above. You really want to and need to sell your property; unfortunately there are a lot of other similar properties for sale in your community. The lowest priced home is a bit lower than yours but it is a distress sale and the property isn’t in very good shape as the former owners let it fall into disrepair prior to vacating the property. There are still a fair number of other units available as well. The way it looks in the MLS is the distressed property priced at $280,000, another three properties priced between $285,000 and $295,000. Two more are priced at $299,000. Yours and another priced at $300,000 and six more properties priced between $305,000 and $320,000. How in the world will this program help you out in this situation?

Well, let’s examine the MLS information a little closer. The distressed property is offering a 2 and half percent commission to the selling agent. All the other units for sale in your community except for two of them priced at $319,900 and $320,000 are offering 3% commission to the selling agent. The last two highest priced homes are offering 3 and a half percent commission to the selling agent.

The object of this strategy is to sweeten the pot so that all the agents that will be selling in your community will be working the hardest to sell yours, not the others. We can assume from this example that the two highest priced properties have listed for 7%, the distressed property is listed for 5% and the others are at the customary 6%. If you were to merely match the 6% figure of what is a customary commission you would be able to offer the selling agent a commission of 5 and a half percent. The selling commission is one of the first things that the buyer's realtor will look at. I don’t know of any agents that would try to sell any of the other properties before working hard to sell yours at that type of a commission and although you wouldn’t save any money over a customary commission your home would most likely be the very next one to sell.  

These are only examples of what you can do with the flexibility and multiple sales strategies offered by this program which address the ever-changing face of real estate. The important aspects of this program that no other realtor offers are:

   The Home-Seller Stimulus Program Guarantee

     Whether it takes 7 days or 7 years for your property to sell, by enrolling in this program you are guaranteed to pay only a $995 listing fee. That rate will never change and is locked in until you either sell your home or you decide to cancel the listing agreement.

Program Features

· The 100% guarantee that you will only pay a $995 listing fee.

· Complete MLS listing service including broker reciprocity and IDX program.

· Owner’s preference regarding the inclusion of a lockbox.

· CMA home valuation analysis for accurate pricing information.

· Post contract services including property disclosures and HUD review.

· Complete property owner control over price changes with regular market analysis updates.

· Complete property owner control over co-broke or selling agent commission offered in the MLS (ability to regulate the amount to be offered to the selling agent).

· Owner’s preference regarding incoming phone calls from realtors interested in viewing or showing your property. This allows you to monitor the interest in your listing and the effectiveness of price changes and selling agent commission changes.

              Only Available for a Limited Time

     The Home Seller Stimulus Program is a limited time offer that may be withdrawn at any time. All participants enrolled in the program will enjoy all the benefits as outlined herein for the duration of their listing agreement which is defined as either the sale of their home or the termination of the agreement by the home owner.

To enroll in the Home Seller Stimulus Program, the listing fee has been split into two payments. The initial payment is a non-refundable fee which covers many of the expenses incurred by a listing office as indicated above. These include such costs as promotional expenses, marketing portal fees, the IT provider and support retainer, various insurance and licensing fees for various Realty boards and Multiple Listing Services such as Sunshine MLS and Mid-Florida MLS. The initial portion of the listing fee due upon enrollment in this program is $500. This can be paid by personal check or with any of the following credit cards:

By Clicking on "Enrollment Fee" below you will be re-directed to a secure pay site hosted by our IT support provider. In the event that the link doesn't work you can enter the following URL into your web browser and proceed to the same secure site.

         http://www.securepay.com/easyshop/products.asp?id=8&cat=Premiere%20Plus%20Realty&mMerch_ID=45434 

                                          Enrollment Fee

On that page you will find the credit card payment option for the Home Seller Stimulus Program. Once you have enrolled in the program you will receive a complimentary guide of 12 tips to help sell your home along with all the necessary forms for the listing of your property. The balance of the listing fee of $495 will be deducted from the proceeds of the sale at closing. If you have any questions concerning this program or any of the procedures for listing your property you may contact Paul Wulf at 239-777-1504 or by email at paul@dealzinparadise.com .

                                             To Contact Us

                                 Premiere Plus Realty

                                    749 12th Ave. S

                                  Naples,  FL  34102

                         Paul Wulf (Direct) 239-777-1504